Course Description

IBH 3AB3 - Applied Marketing Management

  • Prerequisite: Registration in Level III of the Integrated Business and Humanities Program

This course builds upon material covered in Introduction to Marketing. It relies on practical, real world case studies to develop students marketing decision-making skills, and their ability to analyze the business environment in which organizations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.

Course Offerings

Fall 2023

Code Section Instructor Outline
3AB3 C01 M. Ryder Outline

Fall 2022

Code Section Instructor Outline
3AB3 C01 V. Deswal Outline

Fall 2020

Code Section Instructor Outline
3AB3 C01 M. Malik Outline

Course Offerings Archive Submission Form

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