IBH 2AA3 - Introduction to Marketing
- Prerequisite: Registration in Level II of the Integrated Business and Humanities Program
This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to an industrial) focus. During this course, students will learn about the 4Ps of marketing: product, price, promotion, and place.
Course Offerings
Fall 2023
| Code |
Section |
Instructor |
Outline |
| 2AA3 |
|
C. Ling |
Outline |
Fall 2022
| Code |
Section |
Instructor |
Outline |
| 2AA3 |
C01 |
C. Ling |
Outline |
Fall 2021
| Code |
Section |
Instructor |
Outline |
| 2AA3 |
C01 |
B. Ruelens |
Outline |
Course Offerings Archive Submission Form
If you need an outline from an earlier
semester, please use this form to contact us. Outlines for current and future
courses will be posted here on the website as they become available.
