Nehal Elhelaly
- Marketing
- PhD Program
- Student
Contact Information
| Email: | elhelan@mcmaster.ca |
| Office: | DSB DSB A210 |
| Phone: | 905-525-9140 ext. 20098 |
Nehal is a marketing doctoral candidate, award-winning researcher, and experienced post-secondary educator. She has joined the doctoral program at DeGroote after accepting the Harry Lyman Hooker Senior Fellowship. Her research interests span several areas of the Marketing Strategy domain with more focus on inter-organizational collaborations, firm capabilities, product positioning strategy, and innovation governance and performance. Nehal has presented her research at numerous peer-reviewed academic forums. Her research also won various competitive awards including the SSHRC Doctoral Fellowship.
Supervisor: Sourav Ray
- Visiting Ph.D. Student, McMaster University, Canada
- M.Sc. Business Administration (Marketing), Mansoura University, Egypt
- B.Sc. Commerce, Mansoura University, Egypt
- Sessional Faculty, McMaster University
- Teaching Assistant, McMaster University
- Assistant Lecturer, Mansoura University
- Upstream Supply Chain Collaboration
- R&D and Technological Alliances
- B2B Relationships
- Inter-organizational Knowledge Exchange
- Firm’s Capabilities and Positioning Strategies
- Product Innovation and Development Performance
- Elhelaly, Nehal & Sourav Ray (2019), “Innovation Through Customer-supplier Collaborations in Hi-tech Industries: A Governance Value Perspective”, the 2019 Marketing Strategy Consortium, 28-30 March, Indiana, USA.
- Elhelaly, Nehal & Sourav Ray (2018), “Channel Collaboration in R&D and its Impact on Performance of High-Technology Firms”, Administrative Sciences Association of Canada (ASAC) Conference, 27-29 May, Toronto, Canada.
- Elhelaly, Nehal & Sourav Ray (2018), “Innovation Through R&D Collaboration in High- Technology Vertical Channels” (Poster), the 6th Empirical and Theoretical (ET) Symposium, 17-18 May, Guelph, Canada.
- Elhelaly, Nehal, Sourav Ray, Abdelaziz Hassan, Abdelaziz Mekhaimer (2016), “Product Co-development in Vertical Channels: The Roles of Supplier Knowledge Governance, Absorptive Capacity, and Strategic Positioning”, Administrative Sciences Association of Canada (ASAC) Conference, 4-6 June, Edmonton, Canada.
- Elhelaly, Nehal, Ahmed Ebeid, Azza El-Menbawey (2015), “The Role of Customer Knowledge Management Process in Service Recovery Performance: An Applied Study to the Egyptian National Railways”, International Journal of Management and Applied Research, 2015, 2(1), 1-21. http://ijmar.org/v2n1/toc.html
- Elhelaly, Nehal, Ahmed Ebeid, Azza El-Menbawey (2013), “The Impact of Customer Knowledge Management Process on Service Recovery Performance”, Proceedings of the 5th European Conference on Intellectual Capital, 11-12 April, Spain, http://issuu.com/acpil