Mohammad Hossein Tajvarpour
- Marketing
- PhD Program
- Alumni
Contact Information
| Email: | tajvarmh@mcmaster.ca |
Mohammad Hossein Tajvarpour is a PhD Candidate in marketing program at DeGroote School of Business, McMaster University.
Supervisor: Devashish Pujari
MBA Sharif University of Technology
B.Sc. Electrical Engineering Shiraz University of Technology
Undergraduate: Marketing Research (3MA3)
MBA: Innovation and New Products (M724) – Introduction to Crowdfunding session
Crowdfunding, Sustainability, Big Data Analysis, Marketing Analytics, Innovation, New Product Development
| PEER-REVIEWED CONFERENCES |
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Tajvarpour, MH and Pujari, A (2018), “A Closer Look at Success Factors of Crowdfunding Campaigns, the Role of New/Returning Backers and Geographical Location”, Journal of Product Innovation Management Research Forum(JPIM-RF), Chicago, IL, USA, November 2018
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| Tajvarpour, MH and Pujari, A (2018), “Role of Brand Category on Perceived Technological Innovativeness and Design in Wearable Technology Products”, R&D Management Conference, Milan, Italy, July 2018
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| Tajvarpour, MH and Pujari, A (201), “Crowdfunding in an Open Innovation Environment: Financing Capital vs. Creating Customer Base for Small Business Ventures”, Product Development and Management Association Research Forum (PDMA-RF), Chicago, IL, USA, November 2017
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| Tajvarpour, MH and Pujari, A (2017), “When in Canada do as Canadians do! Investigating normative and informational influences on purchasing bio-based products”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
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| Tajvarpour, MH and Pujari, A (2017), “Entrepreneurial Marketing for Small Business Ventures: Is Crowdfunding a Method of Financing Capital or Creating Customer Base?”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
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