null Jacquie Matthews

Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Jacquie Matthews ’88, president of Ipsos ASI Canada, likens market research to a treasure hunt.

ASI, the largest advertising research company in Canada, is a division of Ipsos, the largest marketing research company in Canada. Ipsos ASI works with 30 of the world’s top 100 advertisers, helping to determine strategy for communications, testing ads for effectiveness, measuring how an ad performs in-market, and seeing how the communication affects the brand’s equity.