Dr. Fang Wang
- Information Systems
- Alumni
Contact Information
Dr. Wang’s research focuses on brand equity assessment, marketing data mining/analysis, long-term marketing productivity, and marketing strategy. She also works on e-commerce and information systems related topics. Her research on brand equity assessment is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). She is a key team member for a NSERC (Natural Sciences and Engineering Research Council of Canada) supported project on financial market information analysis. Her work has appeared in many academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Information & Management, Journal of Consumer Marketing, among others.
Thesis Title: Electronic Retailing: An Analysis of Web Impacts and Relationship Marketing Opportunities.
Supervisor: Dr. Milena Head
- BA (Renmin University of China),
- MBA (University of Texas),
- PhD (McMaster University)
- Fang Wang, X.-P. Zhang, and M. Ouyang (2009), “Does advertising contribute to firm value? The capitalization of brand intangible,” Journal of the Academy of Marketing Science, 37(2), 130-143.
- Fang Wang, and X.-P. Zhang (2008), “Reasons for market evolution and budgeting implications,” Journal of Marketing, 72(5), 15-30.
- Fang Wang, W. Kozlowski, and M. Ouyang (2008), “Facing the challenges of expansion in the European Union: a review and evaluation of the Polish UHT milk market,” The International Journal of Emerging Markets, 3(1), 71-86.
- Fang Wang and M.M. Head (2007), “How can the Web help build customer relationships? An empirical study on e-tailing,” Information & Management, 44(2), 115-129.